However, the average order value was $128, down slightly from 2014's $160. In 2017, Cyber Monday online sales grew to a record of $6.59 billion, compared with $2.98 billion in 2015, and $2.65 billion in 2014. Since its inception, it has become an international marketing term used by online retailers around the world.Īccording to the / Bizrate Research 2005 eHoliday Mood Study, '77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)'. Cyber Monday takes place the Monday after Thanksgiving the date falls between November 26 and December 2, depending on the year.Ĭyber Monday has become the online equivalent to Black Friday and offers a way for smaller retail websites to compete with larger chains. The term was coined by Ellen Davis of the National Retail Federation and Scott Silverman, and made its debut on November 28, 2005, in a press release entitled ''Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year'. It was created by retailers to encourage people to shop online.

Thanksgiving, Black Friday, Small Business Saturday, and Giving TuesdayĬyber Monday is a marketing term for e-commerce transactions on the Monday after Thanksgiving in the United States.

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