Africa’s most successful pop song ever, CKay’s Love, Nwantiti, was released in 2019, but shot to fame only in 2021 and has now been used in more than 7 million TikTok videos.

Some of 2021’s biggest global hits gained little traction when they were initially released to small audiences. Virality on TikTok is powerful yet unpredictable. water” ? #UnitedOnTikTok #ManUtd #MUFC #soccer #football #cristianoronaldo #ronaldo #oldtrafford In each case, artists have shot to popularity, because their songs were used by millions of TikTok users in their videos. Old Town Road has become the origin story for a remarkable series of viral musical successes on TikTok. Much of this success can be credited to the song becoming an early TikTok “meme”, picked up by millions of users. The artist’s name was Lil Nas X and the song Old Town Road, which has since become the most successful song of all time, the first ever song to reach 15 times platinum.

The artist made news because Billboard magazine had removed the song from its country charts, after it took off in popularity, entering both the country and general Hot 100 charts.

Living at his sister’s house and feeling bit lonely, in December 2018 he had bought a simple beat for US $30, recorded a song, half country and half rap, and posted it on Soundcloud and social media. In early 2019, an unknown 19-year-old college drop-out from Atlanta, Georgia, made headlines around the world. That’s because creator culture on TikTok is changing the way hits are made, how music is promoted, and how the world discovers music, even for those artists who choose not to engage with it.

Top tik tok songs 2019 old