In fact, franchisees run only 20 of Tijuana Flats’ restaurants, and until recently, the chain hadn’t opened a new franchised location in more than a decade. The chain serves most of these customers, notably, via company-owned stores.

With 125 units, the chain clearly does them well enough to keep its customers happy and coming back for more. Its menu includes not just burritos, but also tacos, chimichangas, enchiladas, flautas, quesadillas, nachos, tostadas and more.

Future locations will have multicolored umbrellas designed to attract the attention of passersby.īased in Maitland, Fla., this fast-casual Tex-Mex concept does lots of things well. The chain prefers spaces with outdoor seating. Tijuana Flats takes a different approach. They may add a quesadilla here or black bean burger there, but the focus clearly remains on doing that one thing well. Most successful concepts focus on a single offering, be it burritos, hamburgers, individual-sized pizzas or something else. That (possibly apocryphal) line from Steve Jobs serves as a pretty good description of the fast-casual sector. This fast-casual Tex-Mex chain’s redesign features a more efficient kitchen and other elements to improve the experience for off-premises and dine-in guests.

Secret menu item tijuana flats